What is Better to Choose – a Website or a Landing Page
Imagine that you are tasked with creating an online resource, and you don't know which type of website to choose: a landing page, a business card website, or a corporate website?
In this material, we will help you make the right choice, one that best fits your goals.
What is the difference between a landing page and a website?
A landing page differs from a regular website in that it is a one-page website. The term "Landing page" is translated as "landing page." Usually, it is a long page with a call to action: "Buy," "Register," "Leave a request," and so on.
On a "classic" website, materials are placed on different pages, and there is a menu. In a landing page, navigation is typically just a button to return to the top. Unlike a regular multi-page site, the order button is often placed several times.
To successfully perform the target action by the user on a landing page, you need to have complete information and data:
- Photographs;
- Product or service characteristics;
- Reviews;
- Addressing objections.
It is important to have a bright and attractive design to keep the client’s attention.
The landing page can be intended for just one specific goal. The conversion rate on it will be higher than on a multi-page website.
We have determined that the landing page is designed to perform a specific action by the visitor. To achieve this goal, bright attractive images, banners, and often a countdown block or a stock counter are used.
All content on the page should literally push the visitor to the target action, for example:
- Product purchase;
- Consultation appointment;
- Callback request;
- Subscription to a newsletter;
- Event registration.
On the other hand, the purpose of a "classic" website is broader – it includes company data, its history, a list of services, a blog, a forum. On a multi-page site, personal accounts with different roles and access rights can be created, an online store with many sections and product groups can be added.
A landing page can consist of one or several blocks. It is important not to overload it with content to avoid distracting the user from the main goal.
Developing a landing page is much simpler than a typical multi-page website. However, if done properly: researching the target audience, needs, and laying everything out correctly, a landing page can take more time to develop than a business card website.
To choose between a landing page and a website, you need to consider the following aspects:
- Purpose of creation and development prospects;
- Planned promotion methods;
- Required functionality;
- Amount of information;
- Budget for creation;
- Time for launch.
The correct choice of website type depends on the specifics of the business, the number of products or services. If you are directing a client to a simple and not very expensive step, the best option will undoubtedly be a well-thought-out landing page.
If there are many products or services, they are complex and expensive, then it is better to create a corporate website. This type of project will build more trust with the target audience, allow for a deeper exploration of the product and company, and only after that, convert the visitor into a client.