Choosing a Domain Name

There are several characteristics of a good domain name:

The domain should have a short name.

Finding a beautiful, short domain name is becoming increasingly difficult since most such names are already taken.

The shortness of the domain name is important for several reasons:

• First, a short domain name will look great on a logo.
• Second, it is easier to remember, and the likelihood that customers will write it incorrectly is minimized.

The domain should be easy to remember.

A short name is definitely a plus. Say your future domain name aloud a few times, listen to how it sounds, and see if you like the sound.

A quality domain name should be unique, meaning it should be hard to confuse with a similar-sounding domain.

For example, if the owner of a domain that sounds similar to yours registers their trademark first, your domain name could be at risk, or its use in developing your brand could be severely limited. So, don't forget to register a trademark to avoid the possibility of websites with similar names appearing in the future.

The domain name should reflect the essence of your activity.

The ideal option is when your domain name is easily identifiable with the name of your company. However, if you can’t find a domain that exactly describes your activity, choose a functional name or one that reflects your uniqueness and conveys a certain emotional connection.