What Should a Corporate Website Be Like
A corporate website is a business development tool through the Internet. Its purpose is to enhance the company's image and expand the geography of attracting clients and partners. However, achieving such a result is only possible with a professionally developed resource.
Therefore, before creating a corporate website, it is important to understand what it is needed for, what goals and tasks it should fulfill, and where to order a website for business.
Functions of a Corporate Website.
The goal of a corporate website is business development, which is a complex task ultimately aimed at attracting clients/partners. Its goal is always sales.
Direct Sales through the Website.
A corporate website is an online platform that attracts new users. The client finds the product or service, reviews the description, and leaves a request. It's all straightforward and simple.
Attracting Partners.
The website hosts programs for dealers, offers for investors, and other useful information for potential partners. This helps attract their attention to your activities.
Feedback.
This section contains reviews, answers to questions, and allows for analyzing the company's performance and achievements. Working in this direction helps you become better, get closer to your clients, understand their needs, and thus become more competitive.
Company Image.
The level of trust from the target audience depends on the quality of the project implementation. That is why you should trust only professionals to create your corporate website "turnkey." They will plan its structure, design it, and ensure its quality and effective promotion.
Types of Corporate Websites:
- Business card website – this option is suitable for small organizations. It only contains important information needed by clients and partners.
- The advantage of this web resource is that it evolves along with the company: new sections, functions, tools, etc., can be added.
- Product catalog website – in addition to the pages and functions of a business card website, there is also a product catalog and product card. Filtering by product catalog, sorting, online payment mechanisms, and more are also available.
- Service catalog website (portfolio) – this type focuses on presenting the company's projects. The main sections are catalog, services, and project catalog, which try to combine as many links as possible.
Requirements for a Corporate Website.
Since this web resource serves as the "business card" of the company, particular attention is paid to design and architecture.
Four criteria that influence user convenience can be identified:
- Simple design. Users should understand how to find information, products, etc. This can be achieved through well-thought-out navigation.
- Responsiveness of the web resource. Most users today search for products and services using their phones, so it is important that the resource displays correctly on all mobile devices (phones, tablets, desktops).
- Speed and stability of webpage loading. This criterion depends on page weight, code quality, technologies used, and hosting settings.
- Scalability – a key factor for a business resource. If you can’t quickly and affordably change your resource, sooner or later, you will need to develop a new one. This happens when the website is built on a template or without adhering to PRS standards.
Corporate websites must have a user-friendly content management system. This allows for changes without programming knowledge. Equally important is the informational content of the resource.
The user should get an understanding of the company, products, services, and assess all the advantages of working with you.
Feedback is an essential feature for a corporate website. It can be set up through messaging apps, email, etc.
A corporate website is a complex, multifunctional structure. But only for developers! Users should see a clear and simple web resource.