How to Improve Online Store Sales
Creating an online store and launching it on the Internet is a complex task, but it allows you to take the first steps in developing your business. First, you need to provide the store with the necessary products, then you must ensure that the store is functioning and generating profit.
Firstly, carefully think through and create the layout for the general appearance of your online store. The site should be intuitive for the user. Avoid trying to create complex graphic elements, animations, and other applications that will only interfere with your site and overload it. Remember, a user forms an opinion about the site within the first 10 seconds of visiting it.
You should also consider the structure for placing products so that users can easily navigate the site and quickly find the information they need.
So, what should be done after the store project is launched? How to attract customers and how to make your online store stand out from the rest.
Product Presentation.
Create a convenient product form. The form should include several photos, key features, advantages, and ideally, disadvantages of the product. It’s a plus to include a column for product reviews, information about product availability in stock, and a list of similar products with comparable features or specifications.
Customer Assistance.
On your online store’s homepage, you can display not only the main categories and product lists but also highlight the most interesting ones (product of the month, promotions, discounts, etc.). Also, remember that you shouldn’t try to sell the most expensive product, offer what is truly relevant in your business.
Customer Service.
Your customer service should function properly and serve customers well. Clear language from consultants, fast response to customer inquiries, avoiding conflicts, and knowledge of product assortment, advantages, and disadvantages of different products will make your online store more popular, and customers will buy from you. Clearly outline the rules for product delivery.
Small Assortment.
Don’t immediately attract customers with a vast assortment of products and try to promote all positions in the online store at once. It’s enough to focus on 3-5 products that you will actively promote. Write articles, press releases, descriptions, and run contests and promotions.
Advertising.
After selecting the necessary products for promotion in search engines, define the target audience interested in purchasing these types of products. You should identify several target segments and place your ads where the largest number of people who would be interested in the advertisement are located. Additionally, you can create ads on social media and blogs.
Customer Base.
We recommend that you create a customer database. If a customer makes frequent purchases in your store or is a wholesale buyer, you should send them offers about new products based on their interests. Create a system of bonuses, gifts, and discounts for regular customers of your online store.