Aesthetic and Functional Website Design

When creating your own website, you probably thought about its overall appearance, color palette, and other aesthetic aspects that you would like to see on your site.

The website design is the first thing that visitors notice, it’s like the face of your company. When designing your website, choose a general theme and color palette that will be present on it. The color shades should harmonize with each other and not cause negative feelings in visitors (for example, being too bright or dull).

Therefore, it is important to maintain a sense of proportion, so that the design does not hinder the perception of the information. If you intend to present your business online, remember that the key to successful design is restraint, modesty, and neatness.

The principles of effective website design can be formulated as follows:

• A maximum of 2-3 colors that harmonize and do not cause negative emotions.
• Use of fonts that are easy to read.
• Limited use of unusual fonts, especially for company names.
• Do not overload the site with details, especially in key areas where important information is placed.
• Refuse background images in favor of a uniform neutral color or texture for the website’s background.
• Analyze the positive and negative aspects of other websites on similar topics to improve your own design.
• Do not overload the site with various applications and complex designs that may scare off users, especially those with slow internet connections.
• Favor minimalism, where the design is reduced to a minimum number of elements, which is effective, simple, and stylish.
• Remember that visitors come to websites primarily for information, not for eye-catching design.

Trust the skill of the designer who is working on your project. Allow them to use their talent and experience to bring your ideas to life in the website design.