Is Your Website Unique?

Is it possible for a website to exist without text? Yes, it is possible, but the main question is whether such a website will be effective and achieve its goals. It is especially important to have quality textual content on commercial websites, as their main objective is to clearly present the advantages of the company's products and services to clients.

Website owners are increasingly paying attention to the quality of their content. However, there is one caveat. Recently, a dangerous trend has emerged on the internet: more and more websites feature so-called "non-unique" textual content. This means that some or all of the content is borrowed from other sources.

Plagiarism Doesn't Help with SEO

There are several reasons why using non-unique content is undesirable:

• First, such websites usually do not earn the trust of visitors, especially if the text appears on multiple resources, which indicates its lack of originality.
• Secondly, unique texts are intellectual property protected by copyright laws.

Finally, using non-unique content can negatively affect the SEO ranking of your website because plagiarism doesn’t improve ranking.

There is no doubt about the necessity of promoting your website. The competition is high in the market, and even higher on the internet. Without proper promotion, your website is unlikely to appear on the first pages of search engines. Moreover, website promotion is one of the most effective ways to attract clients, which is why this strategy is gaining popularity.

Websites that aim to get into the top-10 undergo a strict selection process conducted by search engine crawlers. Recently, search engines have been setting higher requirements for websites, particularly in terms of unique textual content, which is becoming a key criterion.

The popular search engine Google reacts particularly harshly to non-unique content. This is because it aims to provide users with new, previously unknown information with unique content. Websites that meet these requirements are more likely to rank in the top-10 search results.

Professional Promotion - Protection Against Plagiarism

When it comes to obtaining unique content, there are two options: writing the texts yourself or hiring an external copywriter.

Professional promotion ensures protection against plagiarism. Before starting the work, an analysis of the existing content on the website is required.

If non-unique texts are found, they will need to be rewritten.

It is worth noting that new texts, which are written and published on the website for promotion purposes, should also be unique.